Context & Challenge

We set out to create a feature that let youth athletes showcase who they are beyond the box score. The idea was simple: give them a profile they could personalize, share, and build over time; a digital highlight reel and recruiting tool in one.

The challenge was turning raw stats, game footage, and career data into something that felt personal, useful, and worth sharing. It had to be flexible, easy to update, and feel like a natural part of the GameChanger experience.

Approach & Process

The project started by aligning with stakeholders on what success looked like: more engagement from athletes, more profile shares, and more repeat interaction with stats and video. From there, we kicked off a discovery sprint, interviewing internal teams, analyzing competitors, and digging into how athletes and families were already sharing accomplishments on and off the platform.

We spent tie speaking directly with parents and coaches to understand what they cared about. Athletes wanted recognition and visibility. Parents wanted a way to document and celebrate progress. Coaches needed something simple and accessible.

Our prototypes focused on the core loop: create a profile, customize it with bio and photos, and share key stats and videos. Several iterations were tested, refining the flow and polishing the details. On the backend, we worked closely with engineering to surface dynamic stats and video with little effort from users.

Solution

The final experience brought everything together in a streamlined, mobile-first profile that made each athlete’s story easy to share. Players could add photos, write a bio, and show off career stats and highlight clips; automatically pulled from GameChanger’s tracking and streaming features.

Each profile came with a unique web link, viewable without a login, so athletes could share it with coaches, schools, family, or anyone. It gave players presence outside the app and helped GameChanger grow within the broader sports community.